NORMA’s target is to utilize Technique to create products that reflect what NORMA means with “musical reproduction”. This concept is the synthesis of elements as: neutrality, lack of artificiality, respect for the dynamics and timbre of the original execution. In other words, a Minimalist approach; the intention is therefore to manipulate the audio signal as less as possible, confiding that the original music already contains all the Beauty that will bring Emotion in the listening experience.